There are some differences to be aware of between signing up for Fender Play from the website (fender.com/play) vs. from the app. Click here for detailed steps on how to sign up from either the website or the app.
Managing your subscription (updating billing, restarting a subscription, cancelation, etc.) is done from the website for subscriptions initiated there. If you subscribed from the app, you will manage your subscription through your iTunes or Google Play account settings. Click here for detailed steps on how to manage your subscription.
When you sign up for Fender Play on the website or the app, you will either use an existing Fender Connect email address, or if you create a new profile, a Fender Connect account will automatically be created for you.