The email address listed on the password creation screen is the email address you used at Sweetwater when you subscribed to Fender Play. This will become your Fender Play username.
When creating a password for your Fender Play account, be sure it is 8-24 characters long and includes at least one upper case letter, one lowercase letter and one number.
If you already created a password and are having trouble logging in or need help resetting your password, please contact Fender Support here.
If you need help managing your account (switching plans, cancelations, billing related questions, etc.) please contact Sweetwater support at sales@sweetwater.com or (800)222-4700.
For any general Fender Play questions see our FAQs here: https://play-support.fender.com.